Full production of PepsiCo partner event at UEFA Champions League Final, Istanbul. Including set design, staging, lighting, motion screen content and broadcast.
- Full event production
- Set design
- Screen motion content design and production
- Video production for on-screen and post-show promotion
- Capture and live broadcast to screens
Vivid Broadcast delivered a dynamic and immersive production for PepsiCo’s annual global partners gathering, held at the stunning Divan Kurucesme in Istanbul. Timed just before the UEFA Champions League Final, the high-profile event – titled PepCity – welcomed over 500 of PepsiCo’s key customers and suppliers for a unique blend of sport and business. Designed to mirror the energy and aesthetic of a live football TV show, the format combined strategic corporate updates with the excitement of the beautiful game, offering an engaging platform for PepsiCo to communicate its vision for sustainability, brand evolution, and growth.
Vivid Broadcast was entrusted with the full production scope of the show, bringing the concept to life through set design, staging, lighting, on-screen graphics, and a seamless live broadcast to the stage screens. Hosted by Lynsey Hipgrave and featuring football stars Ada Hegerberg and Andriy Shevchenko, the program captivated attendees with a mix of live audience polling, interactive discussions, and compelling guest interviews. The result was a show that not only informed but also inspired, reflecting the vibrancy of PepsiCo’s brand and its ongoing partnership with UEFA.