Burberry Autumn/Winter 2021 Menswear

Burberry Autumn/Winter 2021 Menswear

This groundbreaking production inside Burberry’s flagship Regent Street store set a record for the most Steadicams ever used on a single shoot, redefining cinematic coverage.

Burberry
  • Seven Steadicam operators with cinematic Arri rigs
  • Full grip including peds and Jib
  • Flypack gallery

Filming inside Burberry’s flagship store presented unique challenges. Collaborating with Partel Oliva, the directors wanted Steadicams and operators visible, subtly integrating them into the film’s aesthetic.

We deployed a nine-core camera production using our cinematic flypack setup, creating a broadcast gallery within the store area to ensure seamless live production. The show was staged in the heart of the Regent Street store, maximising the space for dynamic visuals.

Alongside traditional camera coverage, we utilised seven Steadicam operators with ARRI rigs, setting a record for the most Steadicams ever used on a single shoot.