In a spectacular fusion of music and media, Spotify Wrapped transcended its digital roots to become a live broadcast sensation. In 2023, Spotify took its iconic year-end review offline and into the spotlight, launching the UK’s first-ever Spotify Wrapped Live – a high-impact concert streamed globally via TikTok.
- OB SKYE
- 13 cameras (Sony P50, Sony 3500 and Sony FR7)
- 1x Towercam, 1x Steadicam, 2x Furios, 1x Agito and 2x Jibs
- 5 Smartphones
- 3.3 million unique reach
- 1.1 million likes on TikTok livestream
- 102,000 actively engaged viewers
- 3.2% follower growth on Spotify’s TikTok profile
Hosted at Drumsheds – the cutting-edge venue from the team behind Printworks – this one-of-a-kind production brought together seven of the UK’s biggest artists and 2,000 die-hard superfans. Headline acts including Chase & Status, Sam Smith, and Charli XCX delivered electrifying performances, seamlessly captured and broadcast to millions in real time.
From multi-camera setups and dynamic stage visuals to flawless streaming delivery, the live production played a pivotal role in amplifying the event’s cultural reach. With over 3.3 million unique viewers and 1.1 million likes on the livestream, the show set a new benchmark for hybrid live events.