Vivid Broadcast - Case Study - The FA 'Lionesses Live' 2022

Client brief

Facilitate a series of engaging, social-first shows over multiple channels throughout the UEFA Women’s 2022 EUROs. Deliver remote contributions and fan interaction throughout the shows.

Vivid solution

In response to The FA tender, we facilitated a daily live show with a strong social-first approach integrating live polling, fan questions and competition giveaways.

Our team delivered 30 ‘Lionesses Live’ shows during the UEFA Women’s EUROs; broadcasting live over The FA’s ‘England’ social channels - Youtube, Facebook, Twitter and TikTok.

The format integrated up to 6 racked cameras and we installed a full OB gallery (with Kula Grass Valley VM panel) on site at the England base camp for the duration of the championship.

Our predominantly female camera crew filmed daily livestreams or multiple channels with remote presenters and guests via LiveU and Skype.

It all culminated the morning after the historic win by England over Germany at Wembley, when we broadcast a final show with manager Sarina Wiegman, captain Leah Williamson and other players live from the team’s tournament base camp at Lensbury Resort.